The Trusted Marketing Benchmark Platform

Is your marketing actually good?

Every metric you report sits above or below the market. BenchMarketing shows you which, against sourced benchmarks.

Compare my performance Browse benchmarks Free public library Read-only connections No credit card 4.2% CTR. Cool. Compared to what?

Illustrative dashboard preview. Connect your accounts to see your results.

4.2% CTR. Cool. Compared to what?

Google Ads · CTR

Travel · CTR

Meta · CPM

LinkedIn · CPC

Healthcare · CPL

Real Estate · CVR

Guessing vs. winning.

Most marketing teams set goals from internal history alone. "Beat last month by 10 percent." Flip the toggle to see the difference market context makes.

Stop optimizing blindly
Validate budget requests with data
Identify competitive gaps instantly
Know exactly where to scale spend

"Beat last month by 10%."

Last month This month's goal Market median

You're celebrating a goal that's still about 40% below the market.

Where the numbers come from.

Cited, sourced data

Public research, published platform and industry reports, and modeled benchmark cohorts. Every benchmark lists its source, period, and update date.

Averages and medians, labeled

Each figure says what it is: a median with quartiles, or a single published average when that is all the source provides.

Read access only

We only read from your accounts. We never change a campaign, and we pull aggregated metrics only, never creatives or PII.

Why BenchMarketing was a dirty word, and how we made it work.

Most benchmarks average numbers that were never measured the same way. A SaaS demo request isn’t a cowboy-hat store’s first-touch sale, and blending them describes neither.

So we tag every benchmark with the variables that change its meaning, and compare like with like. It still isn’t perfect. But a direction and a fair comparison beat going in blind.

Industry
Platform and campaign type
Conversion event
Attribution model
Business model
Geography

Is this the same conversion?

B2B SaaS

Conversion: Request demo
Credit: Last click
Buys: Weeks later

≠

Cowboy hat Shopify store

Conversion: Purchase
Credit: First touch
Buys: Same visit

Compare like with like, or don't compare.

Same word. Different math.

See where you stand. Choose how to move forward.

Every number, in public.

Public benchmark pages for every channel, industry, and metric: medians, quartile ranges, sources, and update dates. Free, no email gate.

Browse the library Google Ads CTR, by industry LIVE Real Estate 4.9% Travel 4.7% Ecommerce 3.6% SaaS 3.2% Fintech 2.4%

Everything your dashboard hides.

Your exact percentile

A 2.1% CTR means nothing alone. We show it puts you in the bottom 22% for SaaS on Google Search, where the median is 6.1%.

0 nd

Gaps priced in dollars

Every below-median metric gets a monthly cost attached.

$4,200 /mo recoverable

AI playbooks

Each gap ships with a specific test, target metric, and expected outcome, not generic tips.

2.1% → 4.8%

Connected in 30 seconds

All read-only OAuth. No creative or audience access, ever.

Every metric, plotted on one map.

Four quadrants. Clear priorities. No ambiguity about where to focus next: scale what is winning, grab the easy growth, and stop the bleeding first.

Winning Zone

Outperforming 80% of competitors. Double down to scale.

Opportunity Zone

Average performance, weak competition. Easiest growth.

Standard Zone

Matching the market. Optimize for efficiency.

Danger Zone

Bottom 20%. Immediate action to stop bleeding revenue.

Map your opportunities Opportunity Winning Danger Standard you vs median → ROAS Retention TikTok Ads Email Open Google Search Meta CPM Cart Abandon

See the gap, then close it.

AI-generated playbooks connect a measured gap to a specific test, target metric, and expected decision. You see the evidence and choose whether the action fits your account.

Creative format recommendations
Budget reallocation opportunities
Platform-specific tactics
Audience targeting adjustments

Get your competitor playbook

Benchmarketing AI

ONLINE

Is a 2.1% CTR good for SaaS on Google Search? No. That puts you in the bottom 22%. The median in this example is 6.1%. Here is the highest-leverage fix.

Recommended test

Split high-intent broad-match queries into phrase-match ad groups, mirror the query language in RSA headlines, and route each group to its closest landing page.

CTR 2.1% CTR 4.8%

Most teams set goals against their own history. The market does not care about your history. A metric without context is just a number. Context is what turns it into a decision.

Read the methodology

Turn context into your next move.

Three ways to put benchmarks to work in your everyday decisions.

Find expensive acquisition gaps

Compare your CPA against a relevant industry cohort, then investigate targeting, creative, and conversion performance.

Explore competitor comparisons

Make reporting easier to explain

Put performance in context so clients and leadership can see what changed, where you stand, and what needs attention.

Explore reporting

Choose your next experiment

Spot metrics that lag behind your peers and turn the gaps into a focused list of tests for your team.

Explore recommendations

Plug in. We do the math.

Most teams find their first expensive gap in the first session.

Your platforms

Google Ads Meta Ads GA4 LinkedIn Ads TikTok Ads Shopify

+ 4 more, all read-only

Comparison

engine

What comes back

0 th

Blended market reading

-$1,200/mo

High Meta CPM flagged

CTR to 4.8%

Playbook queued

Connect

Compare

Diagnose

Act

No connection yet? Import a report export instead.

Stop doing this math in spreadsheets.

18 free calculators built for media buyers, growth marketers, and performance teams. No login required.

See all tools

ROAS Calculator

Return on ad spend and breakeven, instantly.

CPA Calculator

Cost per acquisition across channels.

Break-Even ROAS

The exact ROAS needed before you scale.

Conversion Rate Goal

Realistic CVR targets from traffic and revenue.

Ad Spend Forecaster

Project outcomes before you commit budget.

A/B Test Significance

Real results or noise. Know before pausing.

UTM Builder

Clean, consistent tracking URLs every time.

Budget Pacer

Flag over or under-delivery before month-end.

Your stack, in orbit.

Secure, read-only integrations with all major platforms. Connected in 30 seconds, syncing continuously.

+ YouTube, Microsoft Ads & Pinterest, all read-only OAuth.

Is that good?

A number without context is just a number.

Type in one of yours. Benny will tell you where it sits against the published benchmarks.

Not sure where to start? Start where your industry does.

A new company, a new client, or a change of plan all raise the same questions: which channels first, and how much to spend. Where to Start looks at what businesses in your industry pay per lead or sale on each channel, then suggests where to begin and what a first test budget looks like.

Plan my first budget

Competitive intelligence, zero risk.

We know your data is your most valuable asset. Benchmarketing is built on privacy and security first.

No creative or audience access

Aggregated performance metrics only. We never see your ads, audiences, or customer lists.

Read access only

We request the narrowest scope each platform offers and never write. Your campaigns are never changed.

Anonymized aggregation

Your data joins the benchmark pool only in a fully anonymized, aggregated state.

security_audit.log LIVE 10:24:01 CHECK Verifying permissions... 10:24:01 PASSED No write access detected. 10:24:02 PASSED No PII detected. 10:24:03 INFO Data aggregation started... 10:24:06 INFO Auth scope: read-only (ads_read, insights_read) 10:24:12 DONE Anonymization complete.

▌

Choose your competitive advantage.

Start free. Save 10% on annual billing. Full details on /pricing.

Free

$0 /mo

For individual marketers.

Answer "is this metric good?" without a spreadsheet.

Manual KPI comparison
Industry averages access
Basic charts

Start Free Popular

Pro

$189 /mo

For growth teams.

Catch expensive metric gaps before the monthly report.

Unlimited connected accounts
Daily sync
Your percentile vs. benchmark
Benchmarketing Score

Get Started

Pro+

$389 /mo

For aggressive scaling.

Turn benchmark gaps into prioritized tests and reporting.

Everything in Pro
AI recommendations
Weakness detection alerts
Opportunity mapping

Upgrade to Pro+

Agency

$499 /mo

For client reporting.

Save reporting time and turn performance into client-facing proof.

Multi-client workspaces
White-label report branding
Verified profile and directory listing
Sponsored listing placement

Contact Sales

10% of profits, wildlife conservation

Better ad performance, more time outside.

See where the money goes

We built Benchmarketing because we'd rather be out there. Every Pro subscription puts 10% of profits toward protecting the wild places worth fighting for: public lands, habitat restoration, and watershed access.

$0K+

Donated to date

Acres supported

Two sides. One standard.

For brands & teams

I need an expert.

Browse agencies, freelancers, and fractional marketers. Filter by specialty, channel, and city.

Paid Search Paid Social Lifecycle SEO Creative Find a Partner

For agencies & freelancers

I am the expert.

Claim your profile and let benchmark-backed performance do the selling. Sponsored placement and white-labeled reporting available on Agency plans.

Agencies Freelancers Fractional Claim your profile

Questions worth answering upfront.

Benchmarketing curates figures from cited public research and published platform and industry reports. Every public benchmark identifies its source, period, and update date, and says when a figure is an average rather than a median.

Google wants you to spend more.

So does Meta. Their recommendations come from the company selling you the media. BenchMarketing compares your results against independent, sourced benchmarks, so you can tell a good idea from a budget increase.

See what’s actually working

Recommendation

Raise your daily budget by 20% to capture more conversions.

Of course they do.

Free to start, no credit card

Stop guessing. BenchMarketing it.

Join the benchmark network and turn isolated metrics into decisions with context.

Compare my performance free Browse benchmarks